Brewbound Data Club asks industry leaders what data they are tracking and how they leverage that information in their supply chains for increased sales and a larger customer base.
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Dive into the data with 3 Tier consultants Mary Mills and Stephanie Roatis as they discuss the beer category’s performance across the past year. Explore the beer category’s performance in terms of dollar sales and volume, and explore consumer behavior across grocery, convenience and liquor stores. The duo also takes a look ahead to 2023 trends.
Halfway through 2022, the beverage-alcohol industry is facing an unending wave of headwinds.Scott Scanlon, EVP of market research firm IRI’s beverage-alcohol vertical, shares the firm’s mid-year report card for the bev-alc industry. Scanlon strikes an optimistic tone for the beer category for the rest of 2022. Find out why he believes beer is on the verge of a strong second half of the year and more.
Paquette shares how e-commerce sales exploded in the U.S. at the outset of the pandemic as consumers tested out online alcohol purchasing and stocked their fridges and home bars.
We peal back the the latest trends in 2021 and break down where the beer industry is going; discussing brewery opening and closing, packaging format trends, and the growth of beyond beer offerings by small craft producers. Watson also offers thoughts on supply chain shortages and labor market tightness.
